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I think McDonalds also targets different people in different countries. In Chile you will mostly see McDonald's in wealthy areas and shopping malls and the pric

by cuchoi 12y ago

I think McDonalds also targets different people in different countries. In Chile you will mostly see McDonald's in wealthy areas and shopping malls and the price it is not exactly a cheap meal for a regular Chilean. The restaurant are usually cleaner than in the US (in my limited experience). In the US you target a different audience, for example you can see homeless people eating at McDonald, you are never going to see that in Chile.

smelendez 12y ago
That's a good point--and probably another challenge for McDonald's in the US. In a lot of cities, McDonald's is probably one of the easiest places for homeless people to come for cheap food (the 99 cent menu), shelter and toilets. In some places, it's also a de facto senior center for similar reasons: "They were drawn there by proximity and price, and they have stayed for the companionship" according to http://www.nytimes.com/2014/01/29/arts/design/lessons-from-mcdonalds-clash-with-older-koreans.html http://www.nytimes.com/2014/01/29/arts/design/lessons-from-m... But that can't make it easy for the chain to target a more upscale market. Starbucks, Chipotle, Five Guys and the rest probably don't have this problem to the same extent, because they don't really sell anything you can buy with spare change.