Exactly this, though I expect it is more hold value than appreciate with current watches. Overall, when dropping a large amount on a watch you expect it to keep

Exactly this, though I expect it is more hold value than appreciate with current watches. Overall, when dropping a large amount on a watch you expect it to keep value and be something that lasts a lifetime if not generations. Most people wont commit massive funds for something that needs replacing every 2 or 3 years. And even if they get the first one because it's exciting, I cant see people repurchasing on a regular basis.