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I think you might be the nightmare scenario for Apple. I have a feeling they expect Rolex owners to buy the Watch Edition, and the regular non-watch wearing 18-
by mullingitover 12y ago
I think you might be the nightmare scenario for Apple. I have a feeling they expect Rolex owners to buy the Watch Edition, and the regular non-watch wearing 18-35 demo to suddenly show an interest in wearing watches and buy the cheapest one. The real outcome ends up being that the majority, who doesn't wear a watch, will show continue to show no interest in watches when they're 'smart,' and the small demographic that does wear watches will stick to the "cheap," rapidly depreciating Apple Watch.
- madeofpalk 12y agoHe still bought an Apple Watch, instead of a Moto 360. That's far from 'nightmare scenario'. Reminds me of Tim Cook embracing cannibalization, because it still results in Apple customers.