This bears repeating in any Apple Watch discussion: watches are socially approved jewelry for culturally Western males. The classic and luxury appeal of jewelr

This bears repeating in any Apple Watch discussion: watches are socially approved jewelry for culturally Western males. The classic and luxury appeal of jewelry is at odds with many parts of tech (eg elegance vs nerdiness, timeless heirlooms vs 1-year product cycles, etc). The Apple Watch Edition will be an interesting attempt to cross that gap. I don't see it becoming a first-tier competitor to classic watches, even in a short term wear, non-heirloom sense, but if the past decade has proven anything, Apple knows how to forecast (or shape) market demand for a product very well.