People will buy smartwatches because it adds value a rolex cannot: convenience. Timex and Rolex have the same amount of information so they differentiate based

People will buy smartwatches because it adds value a rolex cannot: convenience. Timex and Rolex have the same amount of information so they differentiate based on other aspects. Smart watches add convenience through serving more information. Not having to take out your phone, wallet, keys, etc. is a compelling selling point. The bet is: convenience + decent design > timeless design alone