The brilliant thing about the Apple Watch is that no matter which casing/strap you buy, you're getting the same gear. So if you don't care what the watch is mad

The brilliant thing about the Apple Watch is that no matter which casing/strap you buy, you're getting the same gear. So if you don't care what the watch is made of or how it looks, you can just buy the Sport model. If you want the best durability, you get the steel/sapphire standard model. If you want the blingiest thing, you get the Edition. But no matter how much you spend, you get the same functionality. This isn't a matter of Apple selling an elites-only product. This is Apple bringing a mainstream product to the elite market.