They could go public, discounting the benefits of staying a private founder run company like SAS, and instead going for the quick pay-off of an IPO. Then the u

They could go public, discounting the benefits of staying a private founder run company like SAS, and instead going for the quick pay-off of an IPO. Then the usual pressures for quarterly results would slowly eat away at their "don't be evil" motto. Imagine what that would be like!