FDAPI: Food Delivery API. Grubhub is winning the food delivery battle because the industry is so fragmented. Have a simple, central API for restaurants to exp

FDAPI: Food Delivery API. Grubhub is winning the food delivery battle because the industry is so fragmented. Have a simple, central API for restaurants to export and store in the cloud their menus, hours, availability, percent they are willing to give to affiliates (if any) etc. Any app can tie into the system and submit orders in exchange for affiliate revenue. Restaurants can receive orders, with order info, payment info for the customer, etc. Delivery specialists can tie into the system and receive payment for delivery in the case of restaurants that don't already offer delivery. The system could handle all affiliate and delivery driver coordination and payments without restaurants having to worry about it. They just get more orders.