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Presumably an unintended consequence, but if I ever found myself needing this software, after watching this video I can't imagine myself pirating it. Ditto for

by fenomas 12y ago

Presumably an unintended consequence, but if I ever found myself needing this software, after watching this video I can't imagine myself pirating it. Ditto for games whose developers I've seen in documentaries (like Indie Games The Movie). I guess this video is mainly for recruiting, but showing users the people behind the software seems like it would have lots of side benefits. (I mean I haven't pirated anything in a decade or two anyway, but I can't imagine child-me-who-sometimes-pirated-stuff pirating it. You know what I mean.)

yzzxy 12y ago
I think you've hit on something here, whether it was an intentional motive for the video or not. Piracy occupies a weird place in the world of music production - most DJs probably torrented more than a few of their gigantic collections of songs before getting into record pools or onto promo lists. And piracy seems to be the default route for aspiring producers who need expensive software or plugins. Yet musicians, at least historically, depend on intellectual property sales for a significant portion of their income. There is an attitude of "I'll pay for it once I start getting gigs" I've seen in more than a few people. I'm not going to debate whether this attitude is justified (the most basic full-featured editions of Ableton and most other pro DAWs start around $600 and go up from there) or not (Developers gotta eat). But it is certainly a viewpoint that is extremely common in the community.
exodust 12y ago
Pirating software of this kind is often not about "stealing with evil intent" but more about "I literally have no money but want to mess around with this software for personal use." It's a marketing video. "cue happy moment"..."cue warm and fuzzy employee interaction". It might make some people want to pirate the software even more! That said, you can't pirate the Ableton Push hardware, which is where it's at for this latest generation of Live. The Push really is a nice piece of hardware - probably because Akai was behind the engineering.
- k_bx 12y ago
  I agree. I pirated Live long time ago, and that's the reason why I now have bought Push, then upgraded Live to "regular", and then to "maximum" version. p.s.: preparing to buy Komplete now for their FM8 and Massive :)
- nek4life 12y ago
  The original prototype for push was built in Lego and Akai did a great job turning it into real hardware. Really cool project and makes Live so much fun to use. http://www.askaudiomag.com/articles/interview-ableton-push-co-creator-jesse-terry-reveals-its-story http://www.askaudiomag.com/articles/interview-ableton-push-c...

by fenomas 12y ago

yzzxy 12y ago

I think you've hit on something here, whether it was an intentional motive for the video or not. Piracy occupies a weird place in the world of music production - most DJs probably torrented more than a few of their gigantic collections of songs before getting into record pools or onto promo lists. And piracy seems to be the default route for aspiring producers who need expensive software or plugins. Yet musicians, at least historically, depend on intellectual property sales for a significant portion of their income. There is an attitude of "I'll pay for it once I start getting gigs" I've seen in more than a few people. I'm not going to debate whether this attitude is justified (the most basic full-featured editions of Ableton and most other pro DAWs start around $600 and go up from there) or not (Developers gotta eat). But it is certainly a viewpoint that is extremely common in the community.

exodust 12y ago

Pirating software of this kind is often not about "stealing with evil intent" but more about "I literally have no money but want to mess around with this software for personal use." It's a marketing video. "cue happy moment"..."cue warm and fuzzy employee interaction". It might make some people want to pirate the software even more! That said, you can't pirate the Ableton Push hardware, which is where it's at for this latest generation of Live. The Push really is a nice piece of hardware - probably because Akai was behind the engineering.

k_bx 12y ago
I agree. I pirated Live long time ago, and that's the reason why I now have bought Push, then upgraded Live to "regular", and then to "maximum" version. p.s.: preparing to buy Komplete now for their FM8 and Massive :)
nek4life 12y ago
The original prototype for push was built in Lego and Akai did a great job turning it into real hardware. Really cool project and makes Live so much fun to use. http://www.askaudiomag.com/articles/interview-ableton-push-co-creator-jesse-terry-reveals-its-story http://www.askaudiomag.com/articles/interview-ableton-push-c...