It's not so much that it's difficult to explain, it's just tough to explain the credibility that this company has when someone hasn't heard of them. Like I orig

It's not so much that it's difficult to explain, it's just tough to explain the credibility that this company has when someone hasn't heard of them. Like I originally mentioned, this dialogue is typically only from someone that likely doesn't frequent HN either. A similar scenario might be how some people construed open-source products to be lesser than their paid counterparts (e.g. Ubuntu vs Windows). Similarly, those who haven't heard of Xiaomi, might consider it inferior to their iPhone, since they're well aware of Apple's brand, identity, and product line.