4 ms·

Great video! I'd be interested to see the Avid equivalent (don't get me wrong, I love Pro Tools, but it seems like a culturally different organization).

• tacos 12y ago
  Trust me ... you really don't. Stripped to shreds by the parent corporation. On last breaths, brought in an ex-Bain asshole who previously worked at the two worst hard drive companies (because music = hard drives, right?) who stripped engineering to the bone. Lost him then promoted an internal guy with no business experience. Who couldn't keep it in his pants at Digi, got swiped by Apple, then booted from there after 7 months. I believe those are the high points. The audio CTO during their best moments (Mike Rockwell) just left Dolby for Apple. But I don't think he'll be working on audio. The state of audio technology (and audio software) remains in utter shambles. And not in a "needs disruption" kind of way. In a "needs a bullet to the head" kind of way. Ableton is one of the rare bright spots and deserves massive props for being a pearl despite having to swim upstream through the shittiest corner of art and tech.
  • lukeh 12y ago
    Interesting. Yes, I really admire Ableton as a company and as a product. Unfortunately for the music I make, Pro Tools makes more sense (of course, I'm sure if I switched I would survive!).
  • thirdsun 12y ago
    Now that you mention some of that people involved in making audio software: Camel Audio, developers of the highly praised Alchemy Synth, recently closed shop as they were most likely bought by Apple. There's a bunch of talent at Camel Audio - would have been a great addition to the Ableton team in my opinion. Too bad the results of that acquisition will likely only be available through Logic in the future.