These experiments look very similar in concept to many of Google's material design animation principles (http://www.google.com/design/spec/animation/responsive-

These experiments look very similar in concept to many of Google's material design animation principles (http://www.google.com/design/spec/animation/responsive-interaction.html#responsive-interaction-material-response http://www.google.com/design/spec/animation/responsive-inter... and http://www.google.com/design/spec/animation/meaningful-transitions.html#meaningful-transitions-visual-continuity http://www.google.com/design/spec/animation/meaningful-trans...)