This "third unlawful copy" really highlights a glaring incompatibility between copyright law as it exists and digital technology. As it now stands, it is possi

This "third unlawful copy" really highlights a glaring incompatibility between copyright law as it exists and digital technology. As it now stands, it is possible to argue that purely incidental copies of digital data are subject to copyright law. The law that used to regulate what a mid-sized or large enterprise did with its printing press now regulates what happens when someone presses "play." That's not to say that copyright lawyers and "big content" aren't pleased with the law as it stands, but it increasingly fails to generate a beneficial tradeoff between incentivizing content creation and supporting a rich public domain.