2 ms·
It's very challenging for ad-supported models especially during start-up stage where there is a lot of fluctuation in ad rates. It can become easier to calculat
by zaidf 17y ago
It's very challenging for ad-supported models especially during start-up stage where there is a lot of fluctuation in ad rates. It can become easier to calculate after a couples years when your company's settled down and you've some consistent ad rev sources.
I think a lot more folks that sell a service get into this kind of calculation from the get go. Isn't this what conversion rates/ROI are all about?
- paraschopra 17y agoYep, it is mostly about conversion rates. But this metric includes retention rate, which almost every website (including ad supported ones) should optimize for. I agree with you that for websites just starting up, it can be hard. In that case before full knowledge is there, industry standard conversion rates and value of goals can be plugged in. Replace those estimates by actual values as soon as you have a good idea about rev sources, as you say.