Or put another way, people prefer to take the path of least resistance. Usabale design promotes the same idea (don't make users think). Subscriber acquisition

Or put another way, people prefer to take the path of least resistance. Usabale design promotes the same idea (don't make users think). Subscriber acquisition strategies rely on a similar idea that after the first 2 months of free broadband, most users won't bother switching out. Softwares exploit this by having opt-out instead of opt-in for desirable options including bloatware.