There's a pretty large difference between ostracizing an individual for voicing an opinion and choosing not to financially support a multinational conglomerate

There's a pretty large difference between ostracizing an individual for voicing an opinion and choosing not to financially support a multinational conglomerate for contributing to political causes contrary to one's beliefs. I do agree that splitting everything on US party lines would be utterly ridiculous, but I don't see what would be wrong with making it that much easier to boycott corporations opposed to, say, paying their employees livable wages, or reproductive rights for women, or marriage equality. Though I also don't see what's wrong with boycotting a company simply for spending a fortune aggressively and offensively marketing their aggressively mediocre adjunct lagers.