You can and should start marketing and selling the product even before you ship an "alpha" version. http://www.startuplessonslearned.com/2008/11/what-is-custom

You can and should start marketing and selling the product even before you ship an "alpha" version. http://www.startuplessonslearned.com/2008/11/what-is-customer-development.html http://www.startuplessonslearned.com/2008/11/what-is-custome... Learning to write code is certainly worthwhile, but it's a lot easier if you're doing it for a particular purpose. Start honing the tools you'll need for sales and marketing: Write a blog, buy and sell Adwords/Adsense ads, create sales presentations, mock up interface designs, and develop product web sites. You (and the hacker you're working with) will quickly find things you do that can and should be automated, and then you can figure out which skills are useful for you to learn or buy.