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> Consumers who aren't that sophisticated probably don't care, and (gasp!) simply enjoy the way it tastes. If all those who cared already knew, then the manufa
by ptx 12y ago
> Consumers who aren't that sophisticated probably don't care, and (gasp!) simply enjoy the way it tastes.
If all those who cared already knew, then the manufacturers wouldn't have had to obfuscate it (as it wouldn't make a difference). So if we go with that assumption, they should just put their name on the bottles, experience no difference in sales and thus make everyone happy.
- geetee 12y agoAssume the mind of a potential new Blue Moon consumer in 1995. You pick up the bottle and notice it says "From the makers of Coors Light." Do you: A) think to yourself "This probably tastes like water" and put it down, or B) drink it without an ounce of bias?
- ptx 12y agoThat phrasing implies that it's targeted to those who enjoy Coors Light, so I wouldn't buy it. But there are still many ways to market the product more honestly. For example, they could be entirely open about this product being something new and different but from the same manufacturer. An example of this is Nya Carnegiebryggeriet, "a collaborative joint venture between Carlsberg Sweden and Brooklyn Brewery"[1]. They don't try to hide the fact that it's owned by Carlsberg[2] (4th largest brewery group in the world), but they make it very clear that it's a different category from their regular lineup. If that seems to risky, they could sell it under a different brand without deliberately attempting to deceive customers into thinking it's from a small-scale craft brewer. Just present the product honestly under a new name without the misleading bullshit. [1] http://www.nyacarnegiebryggeriet.se/en/brewery/ http://www.nyacarnegiebryggeriet.se/en/brewery/ [2] https://en.wikipedia.org/wiki/Carlsberg_Group#Carlsberg https://en.wikipedia.org/wiki/Carlsberg_Group#Carlsberg