PBR and its siblings (Olympia, Old Style, Hamm's) succeed because they're cheap and low gravity enough to be sessionable while plausibly being the beer of our g

PBR and its siblings (Olympia, Old Style, Hamm's) succeed because they're cheap and low gravity enough to be sessionable while plausibly being the beer of our grandparents but not our parents. As other brewers learn to hit that sweet spot, I imagine you'll see folks switching.