Surely a company like Google, filled with a ton of smart people who deal with the web every day and have a little bit of free rein to go crazy with it, will hav

Surely a company like Google, filled with a ton of smart people who deal with the web every day and have a little bit of free rein to go crazy with it, will have some idea of what to do when - or if - the Semantic Web ever takes off. Sure, their immediate ad-driven revenue model might break, but I very much doubt this would be an overnight change, nor one Google is not already thinking about.