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A month ago I dove into the topic of "Craft" vs "Crafty" to produce a map of the actual owners of "craft" beers as well as other brands that are marketed as loc
by jsm386 12y ago
A month ago I dove into the topic of "Craft" vs "Crafty" to produce a map of the actual owners of "craft" beers as well as other brands that are marketed as local/independent.
The result @ http://vinepair.com/wine-blog/map-actually-makes-your-beer/ http://vinepair.com/wine-blog/map-actually-makes-your-beer/ received a LOT of attention in the beer world.
It's been updated four times as it was tough to sort through some of the confusion and obfuscation in marketing, even with the benefit of having had dug through SEC filings, the COLA registry at TTB, and other sources. FWIW, I was contacted for direct clarification from one of the companies indirectly called out in this piece (Kona/Craft Brew Alliance).
All that said, I'd argue that association (and particularly a lack of care about such an association by many, many consumers whether or not they know about it) is less interesting than the advantages of being purchased/created by a macro brewer, such as distribution and how that plays out in the 3-tier system in the US.
- ashark 12y agoDidn't expect to see Founders and Magic Hat on there, though they're not InBev/MillerCoors (that really would have surprised me!) The Boulevard acquisition's fairly recent. Haven't noticed any changes, really. Still producing a range of decent to very good beer marked up about $1-2/bomber higher than it ought to be. Still putting out interesting new stuff pretty regularly.
- swimfar 12y agoThat's cool. It reminded me of a similar (though simpler) visualization I saw for whisky: http://www.gq.com/life/food/201311/bourbon-whiskey-family-tree http://www.gq.com/life/food/201311/bourbon-whiskey-family-tr...
- diminoten 12y agoIt got a lot of attention from the beer world? A world that knew the very basic information you presented already? Riight.
- frandroid 12y agoIn Canada, John Sleeman bought Unibroue, and then Sleeman was bought by Sapporo. Since then, MolsonCoors has been on a buying spree of larger Canadian microbreweries, e.g. Creemore Springs, such that they have gotten better national distribution. I can now find Granville Island ales in Québec City!