I think there are two categories here though. Small craft operations that got acquired by large conglomerates and large conglomerates deliberately creating a su

I think there are two categories here though. Small craft operations that got acquired by large conglomerates and large conglomerates deliberately creating a sub-brand to appear craft. Starbucks, for example, opened several coffee shops in Seattle that appeared to be local independents and beared no starbucks branding.