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Details on PBR? I get that hipsters like to look like lumberjacks, and that actual lumberjacks might drink PBR, but I don't know the origins of the hipster ang
by username223 12y ago
Details on PBR? I get that hipsters like to look like lumberjacks, and that actual lumberjacks might drink PBR, but I don't know the origins of the hipster angle. It's dirt cheap, but it tastes awful enough that I rarely even drink it for free.
- rdtsc 12y agoHere you go: http://www.huffingtonpost.com/2014/05/29/pbr-coolness-study_n_5399109.html http://www.huffingtonpost.com/2014/05/29/pbr-coolness-study_... Look at the sales chart went from 140M to 350M in less than 10 years. I knew the person who poached (ok recruited) the CEO of PBR brewing company, that's how I initially heard the story about how they did the marketing campaign.
- shalmanese 12y agohttp://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-...
- akbar501 12y agoFor some it was Dennis Hopper in Blue Velvet, "Heineken? Fuck that shit! Pabst Blue Ribbon!". https://www.youtube.com/watch?v=HeWUXV89w0g https://www.youtube.com/watch?v=HeWUXV89w0g http://www.imdb.com/title/tt0090756/quotes http://www.imdb.com/title/tt0090756/quotes
- rquantz 12y agoPeople forget this now that hipster is a high fashion super cool trend, but the things we associate with hipsters originated from poor artsy types who lived in industrial neighborhoods and bought clothes at the thrift store because they couldn't afford to shop at Bloomingdales and live in SoHo. PBR is dirt cheap.