The main advantage megabrewers have over craft brewers is economy of scale. If Coors can crank out Blue Moon in volume and price it below a similar craft beer,

The main advantage megabrewers have over craft brewers is economy of scale. If Coors can crank out Blue Moon in volume and price it below a similar craft beer, then they've got a viable market. If they're pricing Blue Moon the same as similar craft beers, then their margins are much wider than the craft brewers. If a mock-craft beer and a craft beer taste equally good and cost the same, it's a good idea to support diversity by buying the craft brew. The critics seem to agree Blue Moon is one of the best beers Coors makes, and craft brewers are to thank for pressuring Coors to produce decent beer.