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Insurance AdWords are among the most expensive. Insurance leads can pay upwards of $100. Seems like Google decided to get a piece of that action.
by ivv 12y ago
Insurance AdWords are among the most expensive. Insurance leads can pay upwards of $100. Seems like Google decided to get a piece of that action.
- calbear81 12y agoIsn't that already priced into the CPCs for the insurance category?
- minthd 12y agoI think advertisers can price based only on keywords from current search and maybe some demographics. But Google has more data that would be interesting to insurance guys and worth money. Not sure it's implemented currently , but probably in the plans ahead.