@cgingrich - Perhaps you guys are only consulting on this penalty, but found it strange that for all the focus on SEO basics, on the home page there's no H1 tag

@cgingrich - Perhaps you guys are only consulting on this penalty, but found it strange that for all the focus on SEO basics, on the home page there's no H1 tag (maybe seen as deprecated and not important by your team) and the main slider is all text hidden in the image, no plain text for the crawler to crawl! But good write up overall, love these case studies.