Targeted ads have some appeal. But, I'm still not sold. Here's an example of why. My wife and I started watching Parenthood recently. There are some very moving

Targeted ads have some appeal. But, I'm still not sold. Here's an example of why. My wife and I started watching Parenthood recently. There are some very moving scenes in which a couple comes to terms with their Aspberger child's condition. Having the scene ripped away from me to see a car ad (for example) would be maddening. While it's a good show the scenes are definitely written to have an ad every 10-15 minutes or so. Writers who make it in screenwriting know their bread-and-butter comes from advertisers, so they alter natural story arcs to fit 10-15 minutes slots. It's no wonder that BBC and PBS have better stories: their writers don't have to worry about fitting ads in. Again, I don't mind product placement to an extent. Parenthood must have 2-3 scenes every episode with an Apple product in focus. Don't alter the flow of a story to fit in an ad though.