4 ms·
The custom font is most likely New Transport or a modification of it. It's a variant of the typeface used on British road signs. https://gds.blog.gov.uk/2014/0
by CatsoCatsoCatso 12y ago
The custom font is most likely New Transport or a modification of it. It's a variant of the typeface used on British road signs.
https://gds.blog.gov.uk/2014/03/05/new-transport-for-gov-uk/ https://gds.blog.gov.uk/2014/03/05/new-transport-for-gov-uk/
http://en.wikipedia.org/wiki/Transport_%28typeface%29#New_Transport http://en.wikipedia.org/wiki/Transport_%28typeface%29#New_Tr...
They're using it for its aesthetic and for its keeping with the national infrastructure.
- forloop 12y agoIt's almost certainly a modification, if it is New Transport. After all, what makes a road sign readable is different from body copy. But that's an interesting comment! Aside: I've probably been past the road sign on that Wikipedia page.
- CatsoCatsoCatso 12y ago"what makes a road sign readable is different from body copy" I thought the very same, seems a odd choice to me. Interesting that they're using it though. It would be wonderful for them to provide more information about it as the current pickings are very slim.
- vertex-four 12y agoThey've provided a bit more information on how they chose it here: https://gds.blog.gov.uk/2012/07/05/a-few-notes-on-typography/ https://gds.blog.gov.uk/2012/07/05/a-few-notes-on-typography...