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To me, this is evidence of Google's rather awkward relationship with consumers (i.e. they toss tons of branded endeavors at us, see what sticks), and not a knoc
by und3rw4t3rp00ps 12y ago
To me, this is evidence of Google's rather awkward relationship with consumers (i.e. they toss tons of branded endeavors at us, see what sticks), and not a knock against fearlessly trying things or whatever. The best brands are coy and careful with their identity... google sorta slops it around. this is a list of failed consumer facing products more than it is a list of "bad ideas".
- wahsd 12y agoYou mean their whole mentality of "we built this half baked product, why the hell isn't anyone coming?"
- eplanit 12y agoI don't really see how it is awkward or hurts relationships with consumers (especially when most all products and services are free) -- it's a form of market research and product testing. Who needs focus groups when you have the world?
- vertex-four 12y agoBecause consumers learn not to trust products with Google branding to stick around.
- und3rw4t3rp00ps 12y agoI think focus groups are inherently embarrassing. Not commenting on their utility, but the act of showcasing something to "normal people" for their "feedback" is, at its essence, pathetic. While Google's 'everything in beta' mentality is endearing in a 'democracy'/'transparent fun-loving engineers' sort of way... it is also evidence to the fact that our information behemoth is rudderless. Google Buzz.
- SixSigma 12y agoBy comparison, food processing companies introduce 9 new food products every day [1]. 70% fail within a year. [2] [1] http://www.ers.usda.gov/topics/food-markets-prices/processing-marketing/new-products.aspx http://www.ers.usda.gov/topics/food-markets-prices/processin... [2] http://smallbusiness.chron.com/failure-rate-new-items-launched-grocery-industry-13112.html http://smallbusiness.chron.com/failure-rate-new-items-launch...