I'm with you, I've played some tablet games that have in-app purchases but don't purchase. The game gets to a plateau pretty quick to the point where it is bor

I'm with you, I've played some tablet games that have in-app purchases but don't purchase. The game gets to a plateau pretty quick to the point where it is boring and uninteresting. SimCity for instance is free on iOS but has in-app purchases. I'd rather have paid like $5-10 for it but the developers would have to completely change the game mechanics. I wonder what the long term/lifetime value per customer is in that model. It sort of operates like a SaaS but the purchasing cadence is up to the customer. In-app purchases are in a way like the analogy of how you can slowly boil a frog and the frog won't notice, but if you drop the frog in a half-inch hot water it will immediately leap out.