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I don't think that's how it works. It sounds like the CPM for a particular user's visits is determined by that user -- by the amount they choose to contribute p

by jonas21 12y ago

I don't think that's how it works. It sounds like the CPM for a particular user's visits is determined by that user -- by the amount they choose to contribute per month and the number of pages on participating sites they view. So, depending on a site's audience and content, it seems like they could end up with a CPM that is much higher (or lower) than with ads.

fairblocker 12y ago
What you describe is exactly how my product works (FairBlocker). We split up a user's chosen subscription among sites where they block ads... I imagine it is what Contributor is doing, too. The way it is working out for us is that a ~$6.5 / month subscription is equivalent to a ~$12 net CPM, though it varies depending on how heavy a browser the given user is. So, higher than what many small sites normally make, but also lower than many video ads or top-tier sites with their own sales teams.