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Google's model rests on the assumption that all the ads on the site will be Google ads, and as such this scheme comes with a fairly heavy incentive for content
by d_j_b 12y ago
Google's model rests on the assumption that all the ads on the site will be Google ads, and as such this scheme comes with a fairly heavy incentive for content providers to carry Google ads only.
Declaration of interest: we're trying to do something in the same space with content-that-should-be-or-is-paywalled with Financial Times articles on The Browser (http://thebrowser.com http://thebrowser.com)