These startups are cool but it gets really exciting when companies move beyond slavishly copying existing flavors and textures into making whole new tastes out

These startups are cool but it gets really exciting when companies move beyond slavishly copying existing flavors and textures into making whole new tastes out of whole cloth. I'd love to see a new fake animal mean for instance. In the entire possibility space of meat tastes, there must surely be amazing pockets we've yet discovered. Something as different from beef is as beef is from pork. Or find existing animals that taste great but can't be grown on any large scale. A cruelty-free faux gras, for example, would be amazing!