It's an interesting question Pete. Not sure a brand premium makes the valuation multiples 25x vs 10x, but it might result in some of the divergence between the

It's an interesting question Pete. Not sure a brand premium makes the valuation multiples 25x vs 10x, but it might result in some of the divergence between the two. Will be interesting to see how this plays out. Note: CEO of CB Insights who did this analysis. Thanks for reading.