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marketing campaign =/= spam. The Canadian laws (despite being irrelevant in this conversation) prevent against e-mails _without consent_ and _without unsubscri
by jszymborski 12y ago
marketing campaign =/= spam.
The Canadian laws (despite being irrelevant in this conversation) prevent against e-mails _without consent_ and _without unsubscribe mechanisms_. Coincidentally, those are the same requirements of 99% of all blacklists and spam tools that differentiate spam from marketing campaigns.
By your definition, MailChimp is a spam tool too.
- aaronem 12y agoI get the impression that, by his definition, very nearly everything is a spam tool.
- snowwrestler 12y agoIt is a seemingly immutable law of HN that any discussion of email marketing must include at least one person complaining that all marketing emails are spam.
- Animats 12y agoUnless every recipient explicitly opted into receiving the email as a separate transaction, not part of some other action, it's spam. Under Canadian law, it is now illegal to have a "send newsletter" checkbox checked by default. That's not "consent".