6 ms·

How so?

• Animats 12y ago
  When you see the word "campaign" associated with email, it means "marketing campaign", which means spam. Canada is having a crackdown on spam. "CRTC Chief Compliance and Enforcement Officer issues $1.1 million penalty to Compu-Finder for spamming Canadians" ... "Compu-Finder sent commercial electronic messages without the recipient’s consent as well as emails in which the unsubscribe mechanisms did not function properly. The emails sent by Compu-Finder promoted various training courses to businesses, often related to topics such as management, social media and professional development." The next time you consider "informing people about your webinar" via email, remember that. [1] http://news.gc.ca/web/article-en.do?nid=944159 http://news.gc.ca/web/article-en.do?nid=944159
  • jszymborski 12y ago
    marketing campaign =/= spam. The Canadian laws (despite being irrelevant in this conversation) prevent against e-mails _without consent_ and _without unsubscribe mechanisms_. Coincidentally, those are the same requirements of 99% of all blacklists and spam tools that differentiate spam from marketing campaigns. By your definition, MailChimp is a spam tool too.
    • aaronem 12y ago
      I get the impression that, by his definition, very nearly everything is a spam tool.
    • snowwrestler 12y ago
      It is a seemingly immutable law of HN that any discussion of email marketing must include at least one person complaining that all marketing emails are spam.
      • Animats 12y ago
        Unless every recipient explicitly opted into receiving the email as a separate transaction, not part of some other action, it's spam. Under Canadian law, it is now illegal to have a "send newsletter" checkbox checked by default. That's not "consent".
  • LAMike 12y ago
    So is a presidential campaign spam