Excellent advice. I've had this problem myself. When you think (rightly or wrongly) that you have amazing, near unique, technology which has multiple amazing as

Excellent advice. I've had this problem myself. When you think (rightly or wrongly) that you have amazing, near unique, technology which has multiple amazing aspects, you struggle to tell a concise story about why any specific user should care. It's much easier with simple tech that only does a couple of things