Cynical but perhaps right. All the sales shit I see is about conversion rate. If its only a tiny step away from accidental to make a purchase then your effort

Cynical but perhaps right. All the sales shit I see is about conversion rate. If its only a tiny step away from accidental to make a purchase then your effort to make that sale is low. Also if the value is low, impulse purchases are likely. Small purchases have little concentration on totality so you end up making lots of simple purchases effortlessly. Result: Profit. (don Ferengi ears when reading the line above)