For the most party it is rebranding. This stuff has been going on for years in various industries. There's nothing wrong with rebranding and it's great of it

For the most party it is rebranding. This stuff has been going on for years in various industries. There's nothing wrong with rebranding and it's great of it gets more industries involved. You could say that when statistical research is combined with programming then it is data science, or when the results of research are fed back into operational systems then it is data science, but there are examples of all of these things from before people started saying data science.