The author assumes that this was stealing. I doubt that, housing.com visual identity is very different: different color scheme / different spelling LookUp vs.

The author assumes that this was stealing. I doubt that, housing.com visual identity is very different: different color scheme / different spelling LookUp vs. LOOK UP / different font /different relative positioning Basically all they share is the "caret up" symbol and the words Look Up. Both are very common and hardly unique. It can happen that people independently get similar ideas. We actually once designed a logo after we had redesigned an app. And the logo drew from the app design. We found out a few months later, that there was a hungarian company that had the same name, same concept for logo (which was typography only), very similar font and almost identical color scheme. It can happen. In our case you could blame us for not researching it, but similarities hardly mean stealing, especially if there are no really unique attributes... edit: corrected syntax, formatting