The entire Yo platform is opt-in. Therefore, the user, not the company, is in the driving seat. Yo never pushes notifications from the company side. Only users

The entire Yo platform is opt-in. Therefore, the user, not the company, is in the driving seat. Yo never pushes notifications from the company side. Only users can decide which services they wish to subscribe to from the Yo Store (yostore.co). In addition, unsubscribing is just as easy. So ultimately, the platform allows 'users do what they wanna do'.