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Negative feedback incoming. Sorry. Your landing page (http://creolabs.com/ http://creolabs.com/) doesn't care about me (the user) at all. There is a big differ
by coffeemug 12y ago
Negative feedback incoming. Sorry.
Your landing page (http://creolabs.com/ http://creolabs.com/) doesn't care about me (the user) at all. There is a big difference between being proud of your product and being self-aggrandizing, and you're on the latter end of that scale.
To quote Henry Ford, you can't build a reputation on what you're going to do. Apple can get away with saying "something big is going to happen" because they've already proved (over and over and over again) that they can deliver. They've earned our trust. You haven't (yet).
The landing page talks about rewriting things from scratch, and a custom compiler, and language influences, but it doesn't tell me what the product does, how it does it, how it fits into my life, and what it will enable me to do that I can't do right now. To put it differently, you're placing a demand on my time (by asking me to get social, or share my e-mail address, or even read the page), but you haven't thought through how to make me feel like I've spent my time on your site wisely.
Your product is important to you, I'm not. That's actually perfectly fine (I get the appeal of building beautiful systems more than anyone), but that's not a company (yet). It's somewhere between a hobby and a research project.
Your video demo has the same problem -- you show off random features of the environment, but you don't show me how I can build a real app. Again, you don't care about me, the user.
Based on what I could get from the demo, the system is actually ridiculously impressive, which is great; but you need to learn to look at the world through other people's eyes. That's way harder than building the most sophisticated of optimizing compilers.
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- mathrawka 12y agoAnother thing about the landing page... there is to much "we" going on. It needs to focus on the customer, not the company. And that starts with writing copy that focuses on the user, not you.
- unreal37 12y agoIt's understandable. They love their product. It's on their mind all day every day. At 7am, they're fixing bugs they discovered the previous day. Haven't looked up from it to see "you (the user)" yet.
- pcunite 12y agoCreoLabs, your work is amazing "and" coffeemug is right on target. Heed this wisdom.
- gmarx 12y agoExcellent advice. I've had this problem myself. When you think (rightly or wrongly) that you have amazing, near unique, technology which has multiple amazing aspects, you struggle to tell a concise story about why any specific user should care. It's much easier with simple tech that only does a couple of things
- CrackpotGonzo 12y agoAnd the most important point is that they are trying to build an environment for non-developers to program in. By definition their target audience won't have any idea what they are talking about. Agreed that they need to retarget their messaging to their audience.