Not force, but the fact is that people will have more time to do whatever they want while their car drives them somewhere, during which many will be browsing th

Not force, but the fact is that people will have more time to do whatever they want while their car drives them somewhere, during which many will be browsing the Internet through choice, and browsing the Internet generally involves looking at ads. Frankly, I'm not entirely sure such a roundabout benefit even comes up in management's eyes compared to the difficulty of getting self-driving cars working and on the roads, but it is one.