I wouldn't consider that unique to the UK. That's a common problem throughout the startup community (I'm on the teaching team at an accelerator here in NY and i

I wouldn't consider that unique to the UK. That's a common problem throughout the startup community (I'm on the teaching team at an accelerator here in NY and it's the same way). It's just more fun to build a product than it is to talk to customers before touching a line of code...