These two quotes resonate with me the most and describe what we should all strive for in our online services: "Your website design should ask nothing more of t

These two quotes resonate with me the most and describe what we should all strive for in our online services: "Your website design should ask nothing more of the user than a car does. Assume nothing, other than the user will point and click something obvious." "Skype. Amazon. Ebay. All the big, successful internet plays took an everyday task the user already undertakes, and puts that task in an online context."