Great question. I love ifttt too. We are focused only in notifications and sending relevant data to the user. In our opinion, this has many advantages (in that

Great question. I love ifttt too. We are focused only in notifications and sending relevant data to the user. In our opinion, this has many advantages (in that context), being the most important that our interfaces are made thinking just on this problem so we can make it more usable and also that we can hand-curate every alert and add new ones faster. IFTTT is more about automation.