With all due respect to Snapchat's users and their puppies - they're irrelevant. Successful businesses function in one of two ways: they either create a solutio

With all due respect to Snapchat's users and their puppies - they're irrelevant. Successful businesses function in one of two ways: they either create a solution to a problem that bothers certain parties and sell that solution to them, or they create a problem and then "invent" a solution. Any real business on this planet is about supplying something that you know there's demand for. If you know for sure that you want to be a big-problem-solver, then go for it, you'll find your market as you go. Also, this might serve as an inspiration: http://www.technologyreview.com/magazine/2012/11/ http://www.technologyreview.com/magazine/2012/11/