Congrats on finishing and launching your product! Not to rehash everything that has been said already but, you can tell this was designed by a programmer becaus

Congrats on finishing and launching your product! Not to rehash everything that has been said already but, you can tell this was designed by a programmer because we love abstracting things. It's not a bad thing, but it's impossible to market something that is everything to everybody. My suggestion would be to think of all the customers that you are marketing to that will never give you $5/month. For example, high-school kids looking to chat and have fun will never bother learning your concept and pay you $5 for the privilege. Get rid of all marketing messages aimed at that use case. Will college students pay you $5 to collaborate on a school project? Stop marketing to them. Will a family use this to plan their vacation? (etc) If you do that you should be left with a smaller group and that will allow you to make a definitive one-liner that describes your product, for example "OpenLoopz is a collaboration tool for event planners." Or something to that effect. Even though your service can manage any type of content, you will do better if you just select a few use cases and then customize your marketing to fit them.