Low hanging fruit: localize your marketing site for US english. I know it sounds silly, but language matters and is proven lift conversions. Research: http://w

Low hanging fruit: localize your marketing site for US english. I know it sounds silly, but language matters and is proven lift conversions. Research: http://www.nngroup.com/articles/american-vs-british-english-for-web/ http://www.nngroup.com/articles/american-vs-british-english-...