This is needlessly reductive and misses the point: the issue isn't saturation, the issue is that OP hasn't identified the USP of the product. Zuck knew full wel

This is needlessly reductive and misses the point: the issue isn't saturation, the issue is that OP hasn't identified the USP of the product. Zuck knew full well that the USP of The Facebook was helping students get laid (or at least, find out more about that pretty boy/girl in your class). Larry knew full well that the USP of Google was that PageRank helped identify better quality web sites. OP doesn't really know what the product is himself, so cannot begin to differentiate.